ARTICLES BY THIS AUTHOR
- 6/23/2021
Vivienne Westwood Boosts Personalization Capabilities
Global fashion retailer Vivienne Westwood has teamed with customer data platform (CDP) provider Mapp to advance its digital communication strategy while delivering personalized and targeted customer communications. - 6/21/2021
First Look: MAC Cosmetics Concept Store
After a year-plus of being shut in, consumers are ready to travel again and intend to look good while doing so. To serve this emerging need while still catering to those seeking contactless retail experiences, MAC Cosmetics has opened a new specialty concept store. - 6/25/2021
Predicting the Future of Frictionless E-Commerce: Up Close with ChannelAdvisor’s Mike Shapaker
While it’s unclear how much of the pandemic-prompted digital disruption has staying power, it’s safe to say consumers have gotten a taste of the potential of tech-enabled convenience, and they like what they see. We chatted with ChannelAdvisor's Mike Shapaker about the brands giving third-party marketplaces a second look, the e-comm metrics that should live on their dashboards, and the technologies we should all have on our radars. - 6/18/2021
Walmart Opening Drone Operations in Bentonville Store; Intros QR-Enabled Vaccine Records
Walmart is investing in drone delivery after a successful pilot showed encouraging results, joining retailers like Kroger in accelerating fulfillment-via-flight ambitions. - 6/14/2021
As Chewy Sales Soar, Labor Shortages Throw Wrench Into Growth Plans
In addition to beefing up its digital experiences, Chewy is allocating investments toward managing the labor shortages that are making staffing its expanding fleet of fulfillment centers a challenge. - 6/11/2021
Walmart Brings Academy Training to Consumers
The free program will provide free virtual classes to anyone, Walmart employee or not, with the intent to provide an introduction to and functional knowledge of a range of topics. - 6/11/2021
Hy-Vee Tags Google For CX Upgrades
Hy-Vee is teaming with Google to bring its customer experiences to the next level. - 6/10/2021
Lululemon Keeps Eye On New Store Opportunities As DTC Revenue Grows 55%
While Lululemon's digital investments continue to pay off as it adjusts to its new post-pandemic future. the company intends to keep stores a key component of its go-forward strategy. - 6/7/2021
How Living Spaces Tapped Live Chat In its CX Evolution
Learn how the retailer's implementation resulted in not only bringing its customer service response times to previously unheard-of levels, but also prompted a meaningful cultural shift among its team members. - 6/2/2021
Amazon Prime Day 2021 Promises 2 Million Deals
Amazon Prime Day will be held June 21-22 this year, and the company is once again throwing its weight behind its roster of small business sellers.