ARTICLES BY THIS AUTHOR
- 5/6/2022
Owning the Cycle of a Promising Future: Up Close With Visionet’s Werner Graf
The CGT/RIS Executive Council member recently shared his thoughts on some of today’s most pressing issues in the CG and retail communities, including what may be the most exciting commerce opportunity on the horizon. - 4/22/2022
Data Analytics Innovation: Up Close with Alteryx’s Gib Bassett
Bassett has identified patterns among those achieving value from their analytics investments, and he enjoys telling the stories to others wanting to similarly improve. We caught up with the CGT/RIS Executive Council member to learn more about these stories, as well as the data, analytics, and tech innovations on his radar. - 4/8/2022
Levi’s Chief AI Officer Talks Raising the Bar (in Everything) with Machine Learning
CGT talked with Katia Walsh about some of the most significant ways Levi's is leveraging AI and machine learning, including in consumer engagement, product development, and pricing. - 3/30/2022
Dick’s Sporting Goods' New Way to Share Data and Manage Demand
Dick’s Sporting Goods is leveraging its store investments to communicate product demand levels with suppliers in a new way, as well as investing in machine learning models to predict store sales down to the SKU level. - 3/29/2022
DTC Prose Taps Climate Tech For Location-Specific Personalization
Digital native beauty brand Prose is leaning into climate technology to provide more intensive personalization for consumers. - 3/28/2022
How Walmart and Albertsons Are Tackling the Digital Talent Wars
If you haven’t evolved your annual employee review process in the last two years, it’s probably time to start. - 3/28/2022
Sam’s Club Scan & Go Luring More Digitally Savvy Millennial Members
Sam’s Club is doubling down on efforts to digitally engage with its members, and it sees Scan & Go technology as a key component of that strategy. - 3/14/2022
Adidas Leans Into Memberships and Beefs Up Digital Hires
Adidas is doubling down on DTC as it rebrands its membership program to capture and convert its most profitable consumers. - 3/4/2022
Defining the Modern Enterprise: Up Close with Softtek’s David Jiménez
For David Jiménez, managing director, CPG, at Softtek, talent management is a subject he’s quite passionate about. We caught up with the CGT/RIS Executive Council member to learn his thoughts on how brands are shifting their strategies and investments to remain competitive in this new landscape, as well as where more work needs to be done. - 2/18/2022
Engaging in the Moment: Up Close with Treasure Data’s Danica Konetski
We caught up with the exec to get her thoughts on how companies can prepare for the future of direct-to-consumer, what’s effecting real change in personalization, and the e-commerce metrics worth prioritizing.