ARTICLES BY THIS AUTHOR
- 1/4/2023
CES 2023: How 5G Will Bring the Metaverse and Future Commerce Into Focus
Expect humans to become the “nice to have” component of the work equation as the next wave of technological change — the one that will remedy inflation and restore global GDP growth — is delivered from the enterprise side of business. - 11/30/2022
Yeti Taking Fresh Look at DTC and Omnichannel
Yeti Holdings is increasingly looking at total acquisition and retention trends as it thinks about measuring the reach of direct-to-consumer, a channel the company remains full-speed-ahead on growing. - 11/29/2022
Lifetime Brands, Traeger & Whole Foods Sign On As Early Adopters of AWS Supply Chain
The cloud app is designed to increase supply chain visibility by combining and analyzing data across multiple supply chain systems to provide manufacturers and retailers with real-time information. - 11/14/2022
Get a Look at Amazon’s Newest Prime Air Delivery Drone
While all brands companies are challenged by the last mile, few are taking their ambitions as high as Amazon. - 7/25/2022
Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program
In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program. - 7/1/2022
Mondelez’s Maria Macuare On Egos and Magicians In Data Analytics Leadership
The VP IBS global data and analytics at Mondelez International challenged the audience of Analytics Unite last week to examine the role that the ego plays in leadership — in order to unify the role of analytics teams to drive greater value for the industry. - 6/29/2022
Nike Deploying New ERP In July
Nike expects to realize value from its new enterprise resource planning (ERP) system this year — the biggest investment the apparel and footwear company has made in its digital transformation. - 6/17/2022
Why BrewDog Is Leaning Into Field-Friendly CRM
As today’s consumer behaviors wind and shift, being successful hinges upon having technology that supports both their fluctuating needs and those of the sales team. - 6/6/2022
As Consumers Shift Spend, Brands Focus On Promotion Effectiveness
Most consumers intend to reduce their product spending during the next three to six months, and brands are being challenged to ensure their promotions are hitting the mark. - 6/2/2022
How PacSun Stays On Script for Strong CX
PacSun’s investments in its customer service capabilities are paying off as the apparel brand and retailer leverages the benefits of natural language processing (NLP).