ARTICLES BY THIS AUTHOR
- 2/4/2022
Best Buy to Accelerate Cloud Tech Implementation
Best Buy has tapped Amazon Web Services to leverage its cloud compute, storage, database, and security services to create more interactive, virtual experiences for consumers, such as live product demos with experts. - 2/2/2022
Starbucks Earnings: From Coffee Sit-Down to Caffeine Pickup?
Amid inflation concerns, rising costs, and worker shortages, the coffee giant fell short on its quarterly earnings predictions. - 2/1/2022
Pacsun Dives Deeper Into Metaverse With Pac Mall Rats NFTs
Pacsun's in-house team designed each Pac Mall Rat character and created a full body look that showcases accessories, footwear, tops, and bottoms, reflecting the brand’s styles from current campaigns and product initiatives. - 2/2/2022
Grab a Hammer and Some Dog Food: Lowe’s and Petco Launch New Combo Store
Learn how Petco and Lowe’s are working together to bring a store-in-store experience to life. - 1/31/2022
FIRST LOOK: ‘Assemble the Bobs’ Campaign to Forge New Relationships, Strengthen Loyalty
The new “Assemble the Bobs" campaign will engage new audiences and continue reaching existing customers. - 1/25/2022
5 Retailers Ranked ‘Most Sustainable' in 2022
Of the 100 companies listed, the 2022 list recognized 5 retailers. - 1/25/2022
Stitch Fix Appoints Chief Technology Officer
Stitch Fix, Inc. has appointed Sachin Dhawan as the company’s chief technology officer, reporting to CEO Elizabeth Spaulding. - 1/28/2022
5 Ways to Sustain Long-Term Loyalty Like Ulta
Kelly Mahoney, vice president of customer marketing at Ulta, recently shared the company’s strategy for building digital experiences that drive exploration and discovery, and fostering resilient, long-term relationships. - 1/24/2022
FedEx and Microsoft Move to Next Phase to ‘Transform Commerce Ecosystem’
FedEx Corp. and Microsoft Corp. have teamed up once again as part of their multi-year collaboration to “transform commerce, supply chains and logistics,” this time introducing a cross-platform “logistics-as–a-service” offering for retailers, merchants and brands. - 1/24/2022
Vera Bradley to Leverage Impact Analytics to Optimize Omnichannel Decisions
Impact Analytics will be servicing the brand’s full-price stores, factory stores, e-commerce and wholesale business, optimizing omnichannel decisions via machine-learning predictive analytics.