\r\n
\r\nDespite fears of inflation-weary shoppers reigning in their spending, Amazon says its Prime members purchased over 375 million items worldwide this year, up from 300 million items sold in 2022. According to data from Numerator, shoppers were particularly drawn to spending on home goods (28%), household essentials (26%) and apparel & shoes (24%). Back-to-school shoppers also drove the share of office supplies purchases up by 76%.
The average order size was $54.05, ticking up from $52.26 in the same period on Prime Day 2022, while over half 52% of shoppers said they bought items they'd been waiting to buy until they were on sale. Interestingly, nearly two-thirds (65%) of households shopping Prime Day placed two or more separate orders, bringing the average household spend to around $155.67.
\r\n\r\n“The first day of Prime Day was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event,” said Doug Herrington, CEO of Amazon Stores. “Prime is an incredible value, and we’re proud to offer additional value for members through exclusive deals events like Prime Day. Thank you to our Prime members for continuing to shop in our store, and to our employees and independent sellers around the world who delivered for customers this Prime Day.”
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