Amazon Announces Prime Day Dates and Adds Invite-Only Deals
Amazon’s annual Prime Day shopping sale will run from July 11 at 3 a.m. EDT through July 12, the retailer announced.
First introduced in 2015 to tempt customers to join Amazon’s Prime membership and celebrate the retailer’s 20th year in business, Amazon Prime Day has become an anticipated annual shopping event, with other retailers piggybacking off the event with competing sales over the years.
Deals drop every 30 minutes during select periods throughout the event, with discounts on both top products and small business’s products. New this year, Amazon is adding “Invite-only deals.” With the Invite-only deals program, Prime members can request an invitation to get some of Prime Day’s deals that are expected to sell out — such as 75% off Amazon Fire TV 43” Omni Series, 60% off Bulova Men's Marine Star Chronograph, 55% off JBL Live 660NC Noise Cancelling Headphones, and 50% off FOREO LUNA 3 Facial Cleansing Brush. Prime members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price.
"Prime Day is all about making our Prime members feel like a big deal, with deep savings and access to some of the best offers from brands they love," said Jamil Ghani, vice president of Amazon Prime. "With Invite-only deals, we’re adding more value to the Prime experience and have made it easier for our Prime members to access exclusive doorbuster deals at incredible prices without waiting in line.”
Additionally, from June 21 through Prime Day, U.S. Prime members can shop deals directly with brands like Briogeo Hair Care, Anker, Wyze, and Pickleball Central, using Buy with Prime, a new shopping benefit for Prime members.
Amazon is also tying in a promotion to sign up for a Prime Visa credit card. From June 29 through July 26, Prime members can get a $200 Amazon Gift Card instantly upon approval for Prime Visa. Cardmembers also earn 5% back year-round at Amazon.com, Amazon Fresh, and Whole Foods Market with an eligible Prime membership.
Ahead of the shopping event, members can prepare for Prime Day in several ways:
- Set up personalized deal alerts: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. They must visit the Prime Day event page on the Amazon Shopping app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.
- Receive deal notifications from Alexa: Prime members can ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later. To get started, just say, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.
- Ask Alexa for an event reminder: Prime members can be alerted at the start of the event by saying, “Alexa, set a reminder for Prime Day.”
Prime Day will kick off on July 11 in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Prime members in India can shop on Prime Day later this summer.