Wayfair to Open Brick-and-Mortar Stores in 2022

Wayfair Inc. will take two of its online brands offline in 2022.

The home goods retailer will open three AllModern and Joss & Main stores in total in Massachusetts. AllModern will open its first store at MarketStreet Lynnfield followed by a second location at Legacy Place in Dedham, both open-air retail destinations are owned and managed by WS Development. Joss & Main will open in the new lifestyle space at Burlington Mall, a Simon mall in Burlington.

These locations kick off Wayfair’s plans to launch additional stores representing all five of its brands in optimal formats, sizes and geographies over the next two years.

“At Wayfair, we are focused on creating the best possible experience for our customers. That includes meeting them wherever they are on their shopping journey and delivering the exceptional value, selection, service and inspiration they enjoy from our entire family of brands,” noted Karen McKibbin, head of Physical Retail, Wayfair. “With our first-ever AllModern and Joss & Main retail stores, we are introducing a new kind of omnichannel shopping experience powered by the Wayfair platform, inviting our customers to engage with the brands they know and love in an innovative format that blends the best of in-store and online shopping.”

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AllModern and Joss & Main stores will offer distinctive retail environments that bring each brand to life. Shoppers will be able to explore independently or be guided by associates leveraging innovative tools and offering creative solutions for their homes. Featuring furniture as well as tabletop, bedding & bath, seasonal items and more, shoppers will be able to immediately purchase products in store and have orders placed for fast delivery to their homes.

“We are focused on building a premier portfolio of specialty concepts, helping all of our customers find the home solutions that are just right for them,” continued McKibbin. “We look forward to unveiling the next evolution of our specialty retail brands through this exciting new channel.”

Beginning in 2018, Wayfair has operated a variety of pop-up shops. It also opened a smaller format retail store in 2019 at the Natick Mall in Natick, MA. The first full-service physical retail store brought the Wayfair brand to life. [See more: Wayfair to Open First Full-Service Physical Location]

The company’s three new stores launching in 2022 will be followed by additional stores across the entire Wayfair family of brands, including larger store formats for Wayfair and Perigold.

Additional details about the AllModern and Joss & Main stores will be available closer to the openings next year, the retailer said.