Wayfair to Open First Full-Service Physical Location

Wayfair announced it will open its first full-service physical retail store later this year. Scheduled to open in early fall, the store will be located in the Natick Mall in Natick, MA. The retail destination will bring the Wayfair brand to life in an engaging physical format designed with convenience and ease in mind.

 “With the opening of our new retail store, we are offering our customers a new way to enjoy Wayfair’s exceptional shopping experience as we continue to transform the way people shop for their homes,” said Niraj Shah, CEO, co-founder and co-chairman, Wayfair. “We look forward to inviting our customers further into the world of Wayfair, welcoming them to step inside our newest shopping experience guided by the knowledgeable support and expertise of our in-store design team.”

Wayfair will invite shoppers into the store to explore the unlimited possibilities in home enabled by its flagship e-commerce site. Shopping at the Wayfair store and online will be a seamless, connected experience for shoppers. Customer service and home design experts will be available to offer complimentary design consultations to customers, providing recommendations for everything from home improvement projects to décor. Shoppers will be able to immediately purchase an assortment of products in-store and also have orders placed for delivery to their homes.

In addition to the Wayfair store, Wayfair will open four pop-up shops later this summer. The pop-ups will offer an immersive experience for consumers to interact with the Wayfair brand. Visitors will be able to shop a curated selection of products for immediate, in-store purchase, including decorative accents, wall décor, and seasonal pieces.

Wayfair previously operated a pop-up shop at the Natick Mall during the 2018 holiday season as well as a second pop-up shop at the Westfield Garden State Plaza in Paramus, NJ. In addition, Wayfair recently opened an outlet connected to its Florence, KY warehouse.