\r\n
\r\nCommenting on the news, the Victoria’s Secret CEO added that the “acquisition will be a significant accelerant as we pivot toward growth and modernize the foundation of our company with an entrepreneurial mindset that puts technology at the forefront of everything we do. In partnering with the incredible team at Adore Me, we will move to the future much faster.”
Ranjan Roy, vice president of strategy at Adore Me recently spoke to RIS News about how the company has leveraged artificial intelligence to ramp up their creative projects. After partnering with Writer on its AI-driven platform, Roy and the Adore Me team have found myriad ways to improve business and free associates up for more value-added, creative tasks. In their copywriting, for example, the company now employs AI-generated content, with Writer technology trained to recognize Adore Me’s best-performing work, generating drafts that match their brand voice and unique formatting.
\r\n\r\n“Natural language generation technology is the future of retail, and we want to be ahead of the curve,” Roy told RIS. “AI-generated content should help you with the boring, structured stuff. A writer who wants to work on more creative endeavors should have the time to do that, and not have to worry about the day-to-day, monotonous work.” In terms of results, Adore Me found the conversion rate was indistinguishable from when a product description was written by a human versus by Writer’s CoWrite platform.
\r\n","imageSrcset":{"src":"https://assets1.risnews.com/styles/max_width_320/s3/2022-11/victorias_secret_inteiror.jpg?itok=GpIbJaW0 320w, https://assets1.risnews.com/styles/max_width_480/s3/2022-11/victorias_secret_inteiror.jpg?itok=0PzmU2OV 480w, https://assets1.risnews.com/styles/max_width_640/s3/2022-11/victorias_secret_inteiror.jpg?itok=eRU1QXts 640w, https://assets1.risnews.com/styles/max_width_800/s3/2022-11/victorias_secret_inteiror.jpg?itok=p6RHrTqE 800w","sizes":"(min-width: 1300px) 245px, (min-width: 920px) 19vw, (min-width: 720px) 32vw, 100vw"},"imageCaption":null,"imagePosition":"right","imageAdvertisement":false,"imageSize":"medium","imageLink":"","imageExpandable":false,"fullSizeImage":{"id":47609,"alt":"VS interior","width":960,"url":"https://assets1.risnews.com/styles/max_width_800/s3/2022-11/victorias_secret_inteiror.jpg?itok=p6RHrTqE","height":639}},{"id":35408,"bundle":"topic_content","heading":"More Like This","terms":[{"id":547,"name":"Apparel"}],"items":[{"id":24009,"bundle":"article","title":"Tapestry Acquires Capri Holdings Limited ","url":"/tapestry-acquires-capri-holdings-limited","summary":"Tapestry, Inc., known for brands Kate Spade, Coach, and Stuart Weitzman, has acquired Capri Holdings Limited. ","teaserImage":{"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2023-08/coach.jpg?h=73306683&itok=hXX6QzvM","width":500,"height":281,"alt":"Coach"}},{"id":23427,"bundle":"article","title":"SHEIN Aims To Build Resale Community With Exchange Feature","url":"/shein-aims-build-resale-community-exchange-feature","summary":"Global e-retailer SHEIN has launched SHEIN Exchange, a resale community aimed at helping customers buy and sell their previously-owned SHEIN products. ","teaserImage":{"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2022-10/teaser_shein.jpg?itok=6kWKGIdS","width":655,"height":369,"alt":"shein mobile app"}},{"id":23020,"bundle":"article","title":"Inside Burton’s Digital Transformation and Redefined Retail Experience","url":"/inside-burtons-digital-transformation-and-redefined-retail-experience","summary":"RIS sits down with Brian McAllister, Burton Snowboards' director of global operations, and Jeff Lord, VP of global direct and digital commerce, to get the inside story on the retailer's massive digital transformation.","teaserImage":{"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2022-04/burton_soho_store.281.jpg?itok=ue6RrG24","width":500,"height":281,"alt":"BUrton"}}]}]}}; const country = "HK"; const language = "en, *"; const SITE_LANGUAGE = "en"; const siteName = "RIS News"; const userRoles = ["anonymous"]; const userUid = 0; const indexName = "risnews"; window.dataLayer = window.dataLayer || []; const data = {}; data.entityTaxonomy = {}; const contentTypes = [ "article", "blog", "bulletin", "embed_page", "landing_page", "event", "image", "page", "product", "whitepaper", "video", "tags", ]; if ( routeInfo && "bundle" in routeInfo && contentTypes.includes(routeInfo["bundle"]) ) { data.entityBundle = routeInfo.bundle; data.entityTitle = `${routeInfo.title} | ${siteName}`; data.entityId = routeInfo.id; data.entityName = routeInfo.author?.uname; data.entityCreated = routeInfo.created; data.sponsored = routeInfo.sponsored; data.sponsor = routeInfo.sponsoringCompany; data.entityType = "node"; data.entityLangcode = SITE_LANGUAGE; data.siteName = siteName; data.drupalLanguage = language; data.drupalCountry = country; data.userRoles = userRoles; data.userUid = userUid; data.entityTaxonomyKeys = {}; data.entityTaxonomyHierarchies = {}; data.parentNaicsCode = {}; data.isPro = false; data.algoliaIndexName = indexName; // Add toxonomy data const taxonomies = { businessTopic: "business_topic", contentType: "content_type", company: "company", marketSegment: "market_segment", }; const getHierarchy = (term, terms = []) => { terms.push({ id: term.id, name: term.name }); if (term.parentTerm != null) { getHierarchy(term.parentTerm, terms); } return terms; }; const getTerms = (term, useApiId = false) => { return { id: useApiId ? term.apiId : term.id, name: term.name }; }; const getKeys = (term) => { return { id: term.id, name: term.apiId }; }; Object.entries(taxonomies).forEach(([key, item]) => { terms = routeInfo[key]; if (terms && terms.length > 0) { data["entityTaxonomy"][item] = terms.map((term) => getTerms(term, key === "company") ); if (key !== "company") { data["entityTaxonomyKeys"][item] = terms.map(getKeys); termGroups = []; terms.forEach((term, termInd) => { termGroups[termInd] = getHierarchy(term); }); data["entityTaxonomyHierarchies"][item] = termGroups; } } }); data["entityTaxonomy"]["tags"] = routeInfo["topics"] || []; // Primary Topic is either the business topic or the top tag. if (routeInfo["businessTopic"]?.length > 0) { data["entityPrimaryTopic"] = routeInfo["businessTopic"][0]["name"]; } else { if (routeInfo["topics"]?.length > 0) { data["entityPrimaryTopic"] = routeInfo["topics"][0]["name"]; } } // Primary and secondary entityNaicsCodes come from the MarketSegment if (routeInfo.marketSegment?.length > 0) { data.entityNaicsCode = {}; data["entityNaicsCode"]["id"] = routeInfo["marketSegment"][0]["id"]; data["entityNaicsCode"]["name"] = routeInfo["marketSegment"][0]["naicsCode"]; if (routeInfo["marketSegment"][0]["parentTerm"] != null) { data["parentNaicsCode"]["id"] = routeInfo["marketSegment"][0]["parentTerm"]["id"]; data["parentNaicsCode"]["name"] = routeInfo["marketSegment"][0]["parentTerm"]["naicsCode"]; } } else { data.entityNaicsCode = []; } if (routeInfo.taggedPro) { data.isPro = routeInfo.taggedPro; } window.dataLayer.push(data); } else if (routeInfo && "vid" in routeInfo) { data.entityBundle = "tags"; data.entityTitle = routeInfo.name; data.entityId = routeInfo.id; data.entityName = routeInfo.author?.uname; data.entityCreated = routeInfo.created; data.entityType = "taxonomy_term"; data.entityLangcode = SITE_LANGUAGE; data.siteName = siteName; data.sponsored = routeInfo.sponsored; data.sponsor = routeInfo.sponsoringCompany; data.drupalLanguage = language; data.drupalCountry = country; data.userRoles = userRoles; data.userUid = userUid; data.algoliaIndexName = indexName; data["entityTaxonomy"]["tags"] = { id: routeInfo["id"], name: routeInfo["name"], }; window.dataLayer.push(data); } })();