Pandora and Macy’s Expand Partnership Following Successful Soft Launch

Store-in-store models are continuing their upward momentum. What began as a soft launch for Pandora’s retail partnership with Macy’s in November 2021, is now expanding to an additional 28 locations in 2022. 

The partnership was previously only available in Dallas, Houston, Garden City, New York, and Atlanta.

[Related: Macy’s Seeks to Tackle Delivery Expense, Opening 400 Toys"R"Us Shop-in-Shops]

According to Pandora, this initiative will support its long-term growth goals to increase market share and double revenue in the U.S. through brand momentum, new product offerings, and expansion of its omni-channel and fulfillment strategies. 

Macy’s and Pandora are following suit after several mega retailers found success with their own retail partnerships — Target and Ulta, Lowe’s and Petco, and Sephora at Kohl’s to name a few.

“Pandora values Macy’s as a strong partner to increase brand accessibility in the U.S. and accelerate our footprint growth,” said Luciano Rodembusch, president of Pandora North America. “We share a customer-focused culture, and we are confident we will continue to achieve our ambitious growth goals in the market through this partnership aligned to our strategic network expansion efforts.”

According to Jeff Gennette, CEO of Macy’s, Inc., the company’s partnership with Pandora will provide consumers with access to “more exciting hand-finished jewelry and specialty options to help them enable their personal style.