ARTICLES BY THIS AUTHOR
- 6/10/2022
David’s Bridal Doubles Down on Data: Driving Loyalty for a Love-Themed Brand
EVP, chief marketing and IT officer of David’s Bridal Kelly Cook tells RIS how the company shifted gears during a pandemic to strengthen loyalty even as weddings were shuttered. Learn more. - 6/8/2022
Walmart Makes Truck-Sized Commitments to Reduce Emissions
Here’s a breakdown of how Walmart plans to reduce emission across the transportation segment. - 6/6/2022
Huntington Beach Amazon Fresh to Offer ‘Just Walk Out’ Shopping
All transactions can be completed virtually, using consumers’ saved card information to fund the purchase. Learn more. - 5/27/2022
Best Buy Grows Digital Capabilities, Bets on Experience Stores
The brand is looking to optimize its workforce, reimagine its physical presence, and make investments to provide a better, more seamless shopping experience. Learn more. - 5/25/2022
Pacsun Joins ComplexLand Metaverse Event, Marries Virtual and Physical Shopping
Pacsun is jumping further into the metaverse by participating in ComplexLand 3.0 — a virtual, multi-day festival where visitors can shop for exclusive products. Learn more. - 5/18/2022
Sportsman’s Warehouse Names Ex-Ross Stores Exec Sruti Patnaik New CIO
She will be responsible for leading the company’s IT efforts and expanding omni-channel capabilities. Get the details. - 5/18/2022
Walmart Doubles Down on Data Monetization and Retail Media, Battles Inflation
Despite challenges, the company’s consistent investment into additional profit centers like retail media and data monetization are proving resilient and rewarding. - 5/16/2022
REI Adds Sylvia Wilks and Minnie Alexander to Co-Op Senior Leadership Team
REI Co-Op added two new members to its senior leadership team, naming Sylvia Wilks SVP, chief supply chain officer, and Minnie Alexander VP, general counsel and corporate strategy. - 5/13/2022
Crate & Barrel Adds Metaverse VP, Dollar Tree Hires Supply Chain Chief
Two companies, Crate & Barrel and Dollar Tree, have announced significant changes across their executive leadership teams. - 5/10/2022
Carhartt Names Chad Cornstubble SVP of D2C
As part of the senior leadership team, Cornstubble will be responsible for guiding the organization and its D2C team to engage new and existing consumers online and in retail stores.