ARTICLES BY THIS AUTHOR

• 8/10/2023

  Don’t Let Retail Data Slip Away. Use It to Build Better Experiences.

  Digitalization helps retailers turn data into great experiences. Find out how.

  Kim Melvin

  Leader of Global Retail Marketing and Communications at Sensormatic Solutions

  
• 7/7/2023

  Turning U.S. Back-to-School Sales into Compelling Customer Experiences

  Retailers can make back-to-school about more than supplies.

  Kim Melvin

  Leader of Global Retail Marketing and Communications at Sensormatic Solutions