ARTICLES BY THIS AUTHOR
- 6/25/2013
Armoured for Growth: Under Armour Channels "Innovation Obsession" Brand DNA to Expand its Empire
Under Armour invests in research to innovate its way to capturing significant market share in categories ranging from sports bras to footwear. - 6/11/2013
Splitting From lululemon, CEO Reveals Details of Sheer-pants Debacle
lululemon CEO Christine Day is leaving the high-growth lifestyle apparel brand after more than five years of shepherding the company through a period of global expansion and following a tumultuous first quarter affected by the headline-grabbing quality issues with its popular black luon pants. - 6/4/2013
For Emerging Brands, Pop-up Shops Bridge Online and Offline
New brands that launch online look to pop-up shops to gain a physical presence, and lingerie startup Fleur du Mal builds a "mobile pop-up shop" to give customers a unique experience that complements its bricks-and-mortar pop-up events. - 2/15/2017
Forget Millennials: This Is How You Should be Targeting Consumers
We've been doing it all wrong, according to Lee Peterson of WD Partners. - 2/10/2017
What See Now-Buy Now Means for the Production Side of Fashion
As instant fashion becomes the norm, the sourcing and production side of the apparel industry must evolve.