Hy-Vee Completes Forecourt Upgrade

As part of its retail tech overhaul, Hy-Vee has completed its forecourt upgrade across all convenience stores, intended to provide a more seamless customer experience at the pumps.

The retailer, which operates 280 stores in eight U.S. states, partnered with GK Software for a full deployment of the solution provider’s OmniPOS, TransAction+ Payments and GK Drive technologies.

Fuel operations are often still siloed, especially between the forecourt and in-store payments.The technology enables Hy-Vee to use an integrated platform to support a variety of customer touchpoints, including traditional POS, self-checkout, fuel, payments, curbside pickup and more, all expected to improve the overall customer experience.

[See also: First Look: Robots Roam Hy-Vee Supermarkets]

The open omnichannel platform provides the ability to add alternative payments, while EMV compliance and end-to-end encryption are designed to futureproof the POS for both in-store and forecourt payments. It also has open APIs for easier integration with external solutions

"We’re always looking for ways to provide convenient, cutting-edge customer service on the forefront of such a competitive and evolving retail landscape,” said Luke Tingley, CIO and senior VP at Hy-Vee, in a statement. “Our goal is to implement a flexible and agile platform in store and at the pump to make our locations the most convenient destination for customers.”

Hy-Vee employees more than 85,000 associates and records annual sales of $11 billion.