\r\n
\r\nScott Devlin, Vitamin Shoppe’s CIO, added that the partnership “will enable the creation and execution of innovative promotion types, along with unified promotional execution across all of our direct-to-consumer channels, enhancing customer engagement.”
The Vitamin Shoppe’s parent company, Franchise Group, went private in May 2023. The retailer has been making strides on its digital transformation journey this year. In April, the Vitamin Shoppe implemented a network-as-a-service (NaaS) solution, across its 700-plus U.S. retail outlets to support omnichannel growth. The deployment was designed to allow The Vitamin Shoppe to focus on its lifestyle offerings while ensuring a flexible and future-ready digital network, the company said.
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Get the details. 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