Chico’s FAS has committed to a digital-first transformation by taking its next step to accelerate its IT architecture growth.
The company has partnered with fabric and Bounteous to leverage a commerce technology platform and implementation service that will allow the company to make strides toward building out a connected commerce platform.
[Read more: Chico's Upgrades Tech Stack With New Partnership]
As part of Chico’s strategy, the company is focusing on connected commerce, data centricity, and technology enablement, and a streamlined approach will allow the company to offer seamless, personalized integration for in-person and digital experiences.
Using modular technology, the company is looking to improve its digital touchpoint and create strong experiences in cross-platform shopping, virtual stylist programs, and more. In addition to consumer-facing improvements, Chico’s is also working to bring intelligence and efficiency to post-sale customer service functions to collect insights from the entire commerce journey; elevate product, marketing, experiences, and operations; and ultimately enhance customer conversion, retention and loyalty.
"Chico's FAS is so attuned to its customer, and its commitment to give her the very best brand experiences has been clear from day one. As a company equally passionate about creating exceptional consumer-centric experiences, this is one of the many reasons we are excited to co-innovate with Chico's FAS and fabric to transform commerce for its brands," said Jen Spofford, EVP, managing director at Bounteous.
"The partnership between Chico's FAS, Bounteous, and fabric represents the future of commerce, where each party brings their expertise to build innovative and exceptional experiences for customers," said Ben Pressley, chief revenue officer for fabric.
As over 40% of all Chico's FAS purchases are made online, the retailer is investing heavily in establishing a digital ecosystem that delivers a modern commerce experience and meets consumers’ evolving needs.
"We live in a digital-first world, and in continuing to modernize our consumer experience, we are thrilled to debut this collaborative alliance with fabric and Bounteous," said Jay Topper, chief digital officer of Chico's FAS. "This is a three-way partnership that will pay dividends within our digital and customer-first pillars for years to come."