Zara Turns to Robots to Speed Online Order Pick-Up
Zara is turning to robots to automate its click and collect fulfillment.
Due to re-open in May, the fashion retailer's expanded London, UK, flagship store will feature an automated online order collection point serviced by two small warehouses. The system is designed around an optical barcode reader which scans the QR code or accepts the PIN codes received by customers when they place orders online. After a shopper scans the code, a dynamic robot moves through the warehouse and in just a few seconds, it delivers the order to a mailbox where the shopper can collect it. The robot has the capacity to handle 2,400 packages simultaneously.
The fashion retailer has turned thousands of its stores—including its 85 locations in the U. S.—into a pickup and return point for online customers, The Wall Street Journal reports, and one-third of its global online sales are now picked up in the store.
Now the flagship store in London’s Westfield Stratford shopping center is undergoing a refurbishment which will double it in size and feature next-gen technology.
In addition to the experimentation with robots, store customers will be able to pay using their mobile phones, via either the Zara app or the Inditex Group app, InWallet, and there will be a self-checkout area to complement the regular cashier desks. This system will automatically identify the garments being purchased so that customers only have to confirm their items on a screen before paying.