WNS Launches Brandttitude

WNS Limited announced the launch of WNS Brandttitude™ - a cloud-based business intelligence analytics platform designed to track brand performance, understand customer behavior and perceptions, and identify buying patterns. This platform provides multi-dimensional insights across complex and disparate data sources. Brandttitude enables clients to carry out exploratory data analysis, perform predictive modeling and generate self-service analytics.

Brandttitude is powered by a scalable analytics platform that integrates data from disparate sources and compares information against a comprehensive library of KPIs configurable to different industries. For example, for the retail and CPG industries, the platform unifies data from market research and surveys, retail store audits, channel data, shipment data and many other sources.

WNS’ analytics practice currently has over 2,200 data scientists, researchers and domain experts, providing analytics work for more than 75 global businesses spread across verticals. WNS provides a broad spectrum of analytics products and services including big data, business intelligence and reporting, machine learning, research, marketing, social media, risk, fraud, claims, and customer relationship management. WNS has been recently recognized with two Stevie awards for its social media analytics platform (SocioSEER), and Interactive Data Enabled Analytics (IDEA) suite of solutions. The WNS Analytics practice is complemented by an R&D center, focused on innovation and emerging technologies.