Why JustFab Is Cozying Up to Social Media Darling Betches
TechStyle, parent company to fashion-subscription, e-commerce site and lifestyle fashion brand JustFab is collaborating with the trend-setting social media platform, Betches. The partnership encompasses multiple joint marketing opportunities and curated collections selected by the creators themselves, Jordana Abraham, Samantha Fishbein and Aleen Kuperman, which will include an assortment of apparel, shoes and handbags, continuing into 2017.
"We're so excited to be working with JustFab on this partnership. Our two teams were in sync right away and it's been a natural fit from the start. We can't wait for our fans to see our first collection and our ongoing collaboration this coming year," say the founders of Betches.
Considered a pioneer in the digital space as one of the first online subscription retailers, JustFab continues at the top of emerging market trends with a non-traditional marketing approach. JustFab has joined forces with the widely popular social media handle, Betches, to further connect with its target audience through the trendsetting and engaging platform. By working closely with the like-minded digital brand, the partnership will convey its joint message of women empowerment through all sizes and styles highlighting humor and fashion for women of all ages.
"For JustFab, partnering with Betches just makes sense – we are at the forefront of using technology to better understand our customers' needs and serve them with the right products, styling, trend information, and fashion & lifestyle content. Betches provides its customers with just that, along with a healthy dose of humor. It's a platform where you can have fun with fashion & lifestyle content, and laugh with your friends over how relatable it really is. That's exactly the type of partnership we want to offer our customers," says Traci Inglis, CMO of TechStyle, JustFab's parent company.
The partnership will consist of joint collaborations including select light-hearted, fun and quirky graphics that will be shared over the Betches social media handles including Instagram (4.5 million followers), Facebook (90,000 likes), Twitter (160,000 likes) in addition to the website Betches.com (10 million page views). The partnership will also include several curated collections hand-picked by the Betches founders in addition to the official launch event in November 2016.
Similar to JustFab, the Betches creators go by the mantra of not taking yourself too seriously and feeling confident in who you are. Betches represents the voice of not only millions of JustFab's customers but also the everyday woman looking to feel empowered and inspired. "Women relate to the Betches content because it pokes fun at our everyday lives in a way that is relatable and fun. Our customers love that," added Traci Inglis, CMO. The everyday woman wears many hats, all of which Betches tap into through its relatable and humorous content. JustFab wants to show no matter what hat you're wearing that day, there's a style to match.
"We're so excited to be working with JustFab on this partnership. Our two teams were in sync right away and it's been a natural fit from the start. We can't wait for our fans to see our first collection and our ongoing collaboration this coming year," say the founders of Betches.
Considered a pioneer in the digital space as one of the first online subscription retailers, JustFab continues at the top of emerging market trends with a non-traditional marketing approach. JustFab has joined forces with the widely popular social media handle, Betches, to further connect with its target audience through the trendsetting and engaging platform. By working closely with the like-minded digital brand, the partnership will convey its joint message of women empowerment through all sizes and styles highlighting humor and fashion for women of all ages.
"For JustFab, partnering with Betches just makes sense – we are at the forefront of using technology to better understand our customers' needs and serve them with the right products, styling, trend information, and fashion & lifestyle content. Betches provides its customers with just that, along with a healthy dose of humor. It's a platform where you can have fun with fashion & lifestyle content, and laugh with your friends over how relatable it really is. That's exactly the type of partnership we want to offer our customers," says Traci Inglis, CMO of TechStyle, JustFab's parent company.
The partnership will consist of joint collaborations including select light-hearted, fun and quirky graphics that will be shared over the Betches social media handles including Instagram (4.5 million followers), Facebook (90,000 likes), Twitter (160,000 likes) in addition to the website Betches.com (10 million page views). The partnership will also include several curated collections hand-picked by the Betches founders in addition to the official launch event in November 2016.
Similar to JustFab, the Betches creators go by the mantra of not taking yourself too seriously and feeling confident in who you are. Betches represents the voice of not only millions of JustFab's customers but also the everyday woman looking to feel empowered and inspired. "Women relate to the Betches content because it pokes fun at our everyday lives in a way that is relatable and fun. Our customers love that," added Traci Inglis, CMO. The everyday woman wears many hats, all of which Betches tap into through its relatable and humorous content. JustFab wants to show no matter what hat you're wearing that day, there's a style to match.