Walmart Puts Indoor Farming Investment To Use, Sources Produce from Newly-Opened Vertical Farm
In January, the retail giant announced plans to “significantly invest” in vertical farming, signing an agreement to invest in Plenty as part of their $400M Series E funding round. At the time, the retailer said the plan was to “market-leading product category in vertical farming by delivering the freshness and quality that Walmart customers expect, year-round,” with Walmart also coming on as one of Plenty’s board of directors as part of the partnership and investment.
“At Walmart, we are focused on identifying and investing in innovative food solutions to bring our customers the freshest, highest-quality foods at the best prices,” said Charles Redfield, chief merchandising officer, Walmart U.S, at the time. “We believe Plenty is a proven leader in a new era of agriculture, one that offers pesticide-free, peak-flavor produce to shoppers every day of the year. This partnership not only accelerates agricultural innovation, but reinforces our commitment to sustainability, by delivering a new category of fresh that is good for people and the planet.”