Sharon Leite, CEO of The Vitamin Shoppe, in the company's new innovation store in Edgewater, NJ.
The Vitamin Shoppe is opening a new innovation store in Edgewater, N.J. The store aims to bring a new vision to wellness retail, incorporating technology-driven innovations in product, service, and education into The Vitamin Shoppe experience, while elevating the customer journey through a simplified modern design and personalized elements.
Building off the footprint of the existing Edgewater store, the completely reimagined 3,185 square-foot space features cutting-edge interactive elements, such as on-demand digital product guides, enhanced mobile POS checkout, a designated area to take the brand's new Only Me personalized health assessment, a complimentary body composition analysis station, and a supplement sampling machine.
Signature merchandise assortments, including the store's CBD Central and Keto HQ sections, as well as service programs like free nutritionist consultations via the Healthy Awards loyalty program, are seamlessly integrated into the innovation concept. The retailer plans to open five new stores in a similar format through January 2020.