Tractor Supply Puts Data and AI to Work, Promotes Three to C-Suite
Tractor Supply Company says it’s putting its customer data into action and using artificial intelligence to communicate one-on-one with customers.
Additionally, the rural lifestyle retailer’s president and CEO Hal Lawton, who took over from Greg Sandfort last month, has promoted three senior executives and expanded the retailer’s executive committee.
- Seth Estep, SVP of General Merchandising, has been promoted to to EVP, chief merchandising officer. A 13-year veteran of Tractor Supply, Estep assumed responsibility for Petsense in January 2020.
- John Ordus, SVP of Store Operations, has been promoted to EVP, chief stores officer. Ordus has over two decades of Farm and Ranch retail experience, and joined Tractor Supply as a store manager in 2002
- Colin Yankee, SVP of Supply Chain, has been promoted to EVP, chief supply chain officer. Yankee joined Tractor Supply in 2015, coming onboard from Neiman Marcus where he was VP of Logistics from 2013 to 2015.
- Yankee and Christi Korzekwa, SVP of Marketing, have been named to its executive committee of which Estep and Ordus were already members.