Target Expands Same-Day Shipping, Adds Web Destination to Support It

Target has expanded its same-day shipping services available through Shipt to include 65,000 items and be available for a $9.99 delivery fee for each order on Target.com, giving shoppers the option to skip the commitment to an annual membership. In addition, it’s launched a dedicated web destination for the service.

All in one spot on Target.com, shoppers can browse and shop same-day eligible items, easily order items they’ve bought before or search specific categories. Additionally shoppers can edit or add to orders up to one hour before delivery, and save multiple addresses to make it easier to deliver orders to various places or on behalf of others.

After years of working on its next-day plan, CEO Brian Cornell noted last month Target is now seeing a really positive response to its same-day digital fulfillment services, which drove over half of its digital sales growth in the latest quarter.

Shoppers in 1,500 stores can order from Target through Shipt, which offers unlimited free same-day delivery from Target and more than 50 other retailers across the country for $99 annual fee. Target bought the personal shopping service at the end of 2017 and there are now nearly 100,000 Shipt shoppers delivering orders across the country today.

Shoppers who want to try out Shipt’s delivery service can also sign up for a free four-week trial in addition to the order fee or membership.