Powered by Nike digital commerce data, and similar to the makeup of a Nike Live store, the Nike Speed Shop delivers NYC favorites and reserved locker pickup
The Nike NYC store also introduces the first Nike Speed Shop, an entire floor that uses local data to stock its shelves, and re-stock them based on what the community wants. Think Nike by Melrose, but at an even larger scale. Shoppers can browse the Sneaker Bar with the aid of a store athlete or a digital read-out of locals-only data. NikePlus members can reserve items via phone and have them held in an in-store locker, ready for pickup.
Nike NYC features two maker's studios. Another full customization wing is housed in The Arena, offering laces, fabrics, decals and more with which to embellish a wide selection of continually refreshed footwear. Joint collaboration is available in the Nike Expert Studio, a one-on-one service that local Nike Members can book in-store and on the Nike App. NikePlus members can partner with a Nike Expert to find the right item, and then work together to create a personal look at the fully-furnished customization station on the same floor.