Shakespeare & Co.’s new display preserves their heritage as a classic brand, while engaging the senses of its customers. They can see the flaps changing, hear them in motion, and smell the coffee brewing.
“From a functional standpoint, the Split Flap offers a dynamic way to display the cumulative number of books printed on our machines worldwide, and individual titles printed in real time,” said Shakespeare & Co. CEO Dane Neller. “From an experiential standpoint, the Split Flap is both entertaining and informative, engaging our patrons with the book printing technology.”