Schnucks Adds Video Shopper Education Platform to 100 Stores

Schnuck Markets has launched an at-shelf storytelling platform in approximately 100 stores to share with shoppers the story behind the product.

Through a partnership with Looma, the Loop program introduces Schnucks' shoppers to the real people whose craft, sweat and love imbue the products on shelves. The stories are delivered on-shelf on smart tablets, via short, human-centric videos aimed at helping shoppers make informed purchasing decisions.

"Shoppers increasingly want to make educated and informed decisions," said Julie Dean, Schnucks category manager - Beverage Alcohol. "Looma allows us to create a stronger connection between shoppers and the brands they love while simultaneously introducing them to new ones."

The storytelling partnership is the first of its kind for Schnucks. By August, tablets had been installed in the beer and wine departments of 89 stores.

"At Schnucks, we are hyper focused on creating unique, tailored customer experiences. It's all about nourishing the lives of our customers by enabling enriched, informed shopping experiences," said Tom Henry, chief data officer and deputy CIO. "Deploying Looma digital technologies within our stores has enabled our customers to make product selections with increased knowledge and confidence."

Looma, a retail tech startup that got its start in its home state of North Carolina, has a growing presence in retailers extending to 350+ stores across seven states. The company prides itself on its people-first storytelling approach and proprietary point-of-decision optimization model aimed at making content both more authentic and more helpful to shoppers seeking transparency in their purchases. 

"The best retailers are doubling down on in-store experience," said Cole Johnson, Looma's CEO & Founder. "Digitization alone isn't enough, though," he warned. "It has to be about discovery, education, immersion — connecting shoppers to the people and places and stories behind their products."

Across Looma programs, brands see an average of 92% sales growth when featured on Loop, followed by 25% the following month, the company said. When installed on an endcap, the endcap sells 51% more product, while 30% of shoppers trying a Loop featured product are trying it for the first time.