rue21 Names Scott Saeger CIO
Fashion retailer rue21 has a new chief information officer. The company has named Scott Saeger, previously of GNC, to the role.
Saeger, who RIS named an industry Influential in 2021 for his role in deploying integrated contactless payments technology and other tech initiatives at GNC, will oversee strategic planning and execution of rue21’s business applications and operations across e-commerce, back-office platforms, B2B and B2B initiatives, and retail maintenance.
[Also read: GNC Investing in Omnichannel and Membership Personalization]
"I am excited to join the rue21 team as chief information officer," said Saeger in a statement. "rue21's mission to optimize the technology buying experience as a relevant, authentic, and affordable fashion destination resonates with my passion and expertise for enhancing the overall customer experience. I'm looking forward to collaborating closely with the team to help carry out rue21's mission of offering accessible fashion for all."
Saeger’s previous IT experience also includes roles at 1-800-Flowers, Hewlett-Packard, ExxonMobil, and Laura Mercier. The recent leadership announcement is just the most recent in a round of new hires at the company, including Matt Crummy as chief strategy officer, Ann-Marie Clendenin as SVP, head of stores, and Karlyn Mattson chief customer officer.
"We are thrilled to welcome Scott Saeger as our latest addition to the rue21 leadership team, fortifying our commitment to driving success in the affordable fashion industry," said Josh Burris, president and CEO of rue21, in a statement. "This strategic appointment marks a pivotal moment in our brand journey, cementing rue21's position to deliver exceptional experiences to our customers. With a relentless focus on innovation, we strengthen our ability to set new standards and reach unparalleled milestones in the ever-evolving world of fashion."
We spoke to Saeger last year for our Tech Transformation podcast, touching on Amazon partnerships and mobile tech investments during Saeger’s time with GNC. If you missed out on this informative conversation, tune in below!
