Vicki Cantrell
Vicki Cantrell is a retail strategist, community builder, global executive, and former retail chief operations officer and chief information officer.
Over her decade’s long career in retail management, she served as the COO and CIO of Tory Burch during a period of extreme growth and expansion domestically and internationally. In addition, she was the CIO of Giorgio Armani Corporation and held positions of growing responsibility with Gucci Group, Party City and JCPenney.
Following her time in corporate retailing, she served as NRF’s senior vice president, communities and executive director, Shop.org. In that role, she was responsible for providing strategic direction and management of Shop.org, NRF’s digital retail division. Additionally, she provided oversight for the NRF communities, including the CIO Council, Digital Council, CMO Council, ARTS, and Loss Prevention Council.
Currently Cantrell is active as a retail strategist and leans on her extensive leadership and technology experience to advise on the current retail landscape. She believes that although technology has a vital role to play, many retailers have become too reliant on technology. The industry must not lose sight of its roots as a people business and the importance of strong leadership.
“Leadership has always been critical,” Cantrell says. “But for a while the focus has been less on people and more on technology and innovation. The right collaborative leadership is vitally important. If you look at the retailers that are doing really well right now and you look at their leaders and you can figure out why.”