Pet Supplies Plus Making Moves to Better Understand Today’s Pet Lovers

Pet Supplies Plus is tapping Nielsen Global Connect to extend its understanding of the lucrative pet consumer landscape.

Under the agreement, Nielsen will be the exclusive analytic collaborator to access Pet Supplies Plus's in-store, e-commerce and key account data.  Effective immediately, Nielsen will gain measurement into over 500 Pet Supplies Plus stores in the U.S.

"Understanding our consumer is a top priority as we navigate today's quick moving and evolving omnichannel landscape," said Derek Panfil, chief merchandise and marketing officer at Pet Supplies Plus.

He added: "Nielsen Global Connect is the most prominent source of data within the U.S. pet market, and as we grow our presence both in-store and online, we look to Nielsen's strength in omnichannel measurement to inform our daily data-driven decisions."

Headquartered in Livonia, Mich., Pet Supplies has over 460 locations in 33 states.