The new Starbucks Now store, centered at the heart of Beijing’s financial district, is the company’s first express retail format location aimed at offering convenience and speed.
Customers entering the store will be greeted by a Starbucks barista at the elevated concierge counter to assist with ordering or order pickup. The menu of handcrafted beverage options is tailored for the on-the-go customer and limited seating is available.
For delivery riders, a dedicated area for Starbucks Delivers orders enables quick and easy pickup supported by baristas. Fulfilled Starbucks Now and Starbucks Delivers online orders are placed in a safe and secure in-wall system with a designated pickup portal associated with each order.