\r\n
\r\nMax will enhance customer-centric strategies to improve the consumer experience across various touchpoints, including the company’s e-commerce sites, mobile apps, marketplace, loyalty, and gift registry programs. A core focus will be to increase personalized engagement across Macy’s and Bloomingdale’s digital platforms, along with in-store, and provide mobile enhancements that provide a seamless and interactive shopping experience for the consumer.
President and incoming CEO Tony Spring mentioned that the retailer, “Recently launched several new tools that will allow us to speak even more consistently to our customers across touchpoints, personalized conversations and increase the amount of behaviorally-driven marketing.” He added that the digital and technology teams are in the early stages of implementing multi-step and multi-channel tests.
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