\r\n
\r\nStore Visualization and Optimization: Associates can also view sales performance and track customer traffic using 3D heatmaps and distance measurements for items that are frequently purchased together.
\r\n
\r\nHistorical Data: By leveraging Omniverse and Lowe’s Inovation-Labs created AI avatars, Lowe’s can simulate how far customers or associates will need to walk to pick up items that are often purchased together. This will also help associates test changes to placement for products across the store to improve the overall customer experience.
Looking at even more opportunities in the future, Lowe’s is searching to connect additional data sources such as traditional and specially developed Omniverse streaming data APIs and internet of things (IoT) sensors.
\r\n\r\n\"AI and digital twins are reinventing the retail experience for associates and customers, in person and online,\" said Jensen Huang, founder and CEO of NVIDIA. \"Lowe's, with Omniverse and AI, is at the forefront of shaping this future retail experience.\"
\r\n\r\nIn the next few weeks, Lowe’s will be making a selection of photorealistic 3D product assets (the same used to populate its digital twin) available to Omniverse developers. This will assist virtual reality and AR builders to create new 3D representations of the items it sells. Builders will be able to access this update from Lowe’s Open Builder Library.
\r\n\r\n[Read more: Lowe’s Looking to Build in the Metaverse, Launches Virtual Shopping and NFT Experiences]
\r\n\r\nThis is Lowe’s latest endeavor to bolster its digital efforts. In 2014, the company zoned in on virtual reality and then in-store retail robotics. The company is opening a tech hub in Charlotte, North Carolina, this month that will help it develop these solutions and more.
\r\n\r\n“As Lowe's continues to shape the future of home improvement retail, the Tech Hub nurtures our development of solutions to complex problems,\" said Godbole. \"Lowe's digital twin is a profound example of how our teams are building this future.\"
\r\n","imageSrcset":{"src":"https://assets1.risnews.com/styles/max_width_480/s3/2022-09/ov_digital_twin_lowes_associate.jpg?itok=oFyG3RvA 480w, https://assets1.risnews.com/styles/max_width_800/s3/2022-09/ov_digital_twin_lowes_associate.jpg?itok=KjFGE7MD 599w","sizes":"(min-width: 1300px) 375px, (min-width: 920px) 28vw, (min-width: 720px) 50vw, 100vw"},"imageCaption":null,"imagePosition":"left","imageAdvertisement":false,"imageSize":"large","imageLink":"","imageExpandable":null,"fullSizeImage":{"id":47464,"alt":"Lowe's virtual twin tech","width":599,"url":"https://assets1.risnews.com/styles/max_width_800/s3/2022-09/ov_digital_twin_lowes_associate.jpg?itok=KjFGE7MD","height":299}},{"id":35186,"bundle":"topic_content","heading":"More AR News","terms":[{"id":133,"name":"Augmented Reality"}],"items":[{"id":24158,"bundle":"article","title":"Ulta, Amazon, Shoe Carnival, and More Upgrade Tech Capabilities: Automation, AI and AR, Robotics","url":"/ulta-amazon-shoe-carnival-and-more-upgrade-tech-capabilities-automation-ai-and-ar-robotics","summary":"Retailers continue to invest heavily across their enterprises as they look to streamline efforts, upgrade tech stacks, and implement end-to-end solutions. These are the latest investments.\r\n","teaserImage":{"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2023-10/dsc00870.jpg?h=5e08a8b6&itok=gHUSt78j","width":4240,"height":2832,"alt":"Digit, a bipedal human-centric robot from Agility Robotics"}},{"id":24150,"bundle":"article","title":"Macy’s Debuts Immersive Virtual Retail Experience ","url":"/macys-debuts-immersive-virtual-retail-experience","summary":"Macy’s is dipping a toe into the metaverse with the launch of its digital fashion platform, mstylelab. Get the details. \r\n","teaserImage":{"url":"https://assets1.risnews.com/styles/secondary_articles_short/s3/2023-10/macys_mstylelab_journee_fashion_metaverse_gameplay_entry_1.jpg?h=d590c3e5&itok=49kRESei","width":808,"height":497,"alt":"macys metaverse"}},{"id":24114,"bundle":"article","title":"La-Z-Boy Elevates Web Experience With 3D Product Renderings","url":"/la-z-boy-elevates-web-experience-3d-product-renderings","summary":"La-Z-Boy is investing in technology to bring its furniture to life via its e-commerce experience. Website visitors will now be able to see a 3D configuration of La-Z-Boy products, with myriad customization options, to get a better idea of style and fit before visiting a physical retail store. 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