A Look at the Customer Experience at Target's Next-Gen Stores
Target has committed "significant capital" to remodel stores. It will spend between $4 million and $10 million per renovated store, according to Justin Burns, senior group vice president of Target stores, the Chicago Tribune reports.
"We count on our local store teams to help us understand exactly what their guests want so we can build relevant experiences around that." --Joe Contrucci, senior vice president of stores, Target.
Want to learn more about creating innovative customer experiences? Check out the Retail Experience Summit (RES) happening this October.