ARTICLES BY THIS AUTHOR
- 1/23/2023
Lowe’s Busts Through Data Silos With Digital Twin Traffic-Tracking Avatars
While digital twin technology has been implemented in the retail industry for years, many CPG and retail brands are just now beginning to understand the true potential, unlocking their transformative ability to leverage data in new ways. - 1/12/2023
2023 Retail Trends: Video Emerging Leader in Tech Innovation and Retailers to Double Down on Data and Digital Literacy
What does 2023 hold for us? Expert consultants, analysts, and vendors from across the retail industry shed light on what retail can expect in this new year. - 1/11/2023
Amazon Expands Buy With Prime to U.S.-Based Brands, Nixes Invitation-Only Model
Amazon’s exclusive Buy With Prime service is no longer by invitation only. The company will be expanding it to all eligible U.S.-based brands by the end of the month. - 1/11/2023
The Home Depot and Chipotle Amplify Loyalty in 2023 With Expanded Benefits
Two retailers, The Home Depot and Chipotle, have recently expanded their own membership programs in an effort to grow their relationships. - 1/9/2023
Build-A-Bear Workshop Commits to Digital Transformation With Dara Meath SVP, CTO Appointment
The company is bolstering its digital transformation efforts with this new leadership move. Learn more. - 1/9/2023
Save the Date: Analytics Unite 2023 Registration Is Now Open!
Join us on May 3-5 to celebrate 10 years’ worth of high-value education and networking; can’t-miss, expert-packed sessions; and plenty of opportunities to toast the enormous achievements across both the retail and consumer goods industries over the past several years. - 1/6/2023
Walmart to Expand Drone Delivery in 2023? Last Year’s Success Shows Program’s Scalability
The brand recently highlighted the success of its program, which launched in 2021, showing quick growth is part of Walmart’s end goal. - 1/4/2023
H&M Gamifies Circular Fashion With Metaverse-Like Experience on Roblox
H&M is the latest retailer to put a metaverse spin on gamified consumer experiences, launching H&M Loooptopia on the Roblox platform. Learn about this new world. - 1/4/2023
Victoria’s Secret Finalizes Adore Me Acquisition
The company announced the acquisition in early November, signing a definitive agreement to purchase Adore Me for a reported $400 million. Get more details. - 1/3/2023
Nike Zones in on Consumer Engagement With Digital Approach: How Mobile Apps Drive Value and Membership Growth
Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps.