The Kroger Co. and Infarm announced a partnership that will bring modular living produce farms to North America.
The living produce farms will launch this month at two of the 15 stores planned at QFC – a Kroger banner – at locations in Bellevue and Kirkland, WA. Using hydroponic technology, the produce will grow on site at the participating QFC stores, removing the need for extended transportation and storage, producing a more eco-conscious product. The farms are designed to scale and will provide shoppers the freshest and most sustainable living produce options available.
"Kroger believes that everyone deserves to have access to fresh, affordable and delicious food, no matter who you are, how you shop or what you like to eat," said Suzy Monford, Kroger's group vice president of fresh. "Our partnership with Infarm allows us to innovate by combining ground-breaking in-store farming technology with our passion for fresh, local produce and ecological sourcing."