Kroger and Walgreens Expand on Ground-Breaking Partnership
Building on an exploratory pilot launched last fall, Kroger and Walgreens are expanding their unique partnership with the expansion of Kroger Express and Kroger Pickup at select Walgreens stores as well as the launch of Walgreens' owned-brand health and beauty products in 17 Kroger stores in Knoxville, TN.
Starting this fall, 35 Walgreens stores in the area will feature a curated selection of Kroger's popular Our Brands products like Simple Truth, a natural and organic brand. The assortment will vary by store and can include fresh meat, produce and dairy, frozen foods, shelf-stable products and Home Chef meal solutions to provide customers with a fill-in grocery shopping experience. Most locations will feature a full Kroger Express assortment, with up to 2,700 products, and other stores, on average, will offer 2,300 products.
Launching the original pilot last year in Northern Kentucky allowed Kroger and Walgreens to test-and-learn in a retail setting and source customer feedback and insights, allowing the companies to create a more informed expansion decision. The pilot in Knoxville is a continuation of the test-and-learn approach, and both retailers will continue to assess customer response.
"Walgreens customers have responded very favorably to the Kroger Express pilot in Northern Kentucky,” said Richard Ashworth, Walgreens president of operations. “As a result, we're exploring more ways to offer customers an enhanced, more convenient shopping experience. Working with Kroger, we're continuing to re-invent our customer offer to meet shoppers' evolving needs."
Most of the Walgreens pilot stores will also provide customers with the convenience of Kroger Pickup, enabling shoppers to place a digital order on kroger.com or through the Kroger app for curbside pickup at a participating location.
The Knoxville expansion will also pilot a curated selection of Walgreens' owned-brand health and beauty products in 17 Kroger stores, also debuting in the fall. The destination will feature several categories, including beauty, personal care, over-the-counter medications and wellness.
"We continue to redefine the grocery customer experience and partner for customer value through our Restock Kroger transformation plan,” said Jeff Talbot, Kroger's vice president of new business development. “Expanding our pilot to Knoxville demonstrates the ongoing success and future potential of bringing together the best of Kroger's food authority with Walgreens' global expertise in health and beauty."