ARTICLES BY THIS AUTHOR
- 9/5/2019
Voice Finds its Voice in Apparel
Fifty percent of all search is expected to be performed through voice by 2020. This is transforming the way people shop. - 9/5/2019
Perry Ellis International: Converting Customers through Personalized Campaigns
By linking behavioral, customer and product data at scale, the apparel company was able to boost conversions and drive revenue without sacrificing margins. - 9/4/2019
Lack of Customer Loyalty Can Be a Major Roadblock to Success for Today’s Retailer
Because of the high cost of customer acquisition, there’s a good chance that a shopper will only become profitable after the second purchase, presenting loyalty as a major opportunity to seize. - 9/4/2019
Focus on Technical Textile Expertise, Sustainability at Outdoor Retailer
Making better, more comfortable product and keeping the Pacific Garbage Patch from growing are two goals of OR exhibitors. - 8/28/2019
Bazaarvoice Acquires Influenster
The acquisition brings together Influenster’s engaged community of everyday consumers with Bazaarvoice’s software and network of more than 6,000 global brand and retailer websites. - 8/23/2019
Personalizing Content Builds Customer Loyalty
Retailers using a personalized content-driven approach are more likely to create bonds between with their customers. - 8/21/2019
The Speed of Mobile Technology — Too Fast, Too Furious?
Mobile as a Service helps retailers to future-proof their devices and ensure all spending is sustainable. - 8/21/2019
You Are What You Optimize For
We need to make sure we are measuring what matters to human lives. - 8/16/2019
Starting Off on the Right Foot with Optimal Choices for Shoes
Creating sustainable footwear is not an easy process, but new developments in footwear production are gaining popularity and are becoming increasingly available at attainable price points and with great comfort and style. - 8/15/2019
Reducing Waste by Consolidating Purchase Orders
A new guideline from GS1 US offers recommendations for consolidating multiple purchase orders across various departments into a single carton to reduce shipping and handling costs while improving sustainability.