Jos. A. Bank Enriches E-Commerce Product Vocabulary

Jos. A Bank will transform its website experience by incorporating the language of shoppers. The men's clothing retailer has selected the Edgecase Product Intelligence Platform to create and optimize the retailer’s product data to deliver a more inspiring shopping experience.

The company selected the platform to unlock operational efficiencies while improving product findability and relevancy.  The Edgecase platform has created more than 60,000 new product values, or product attributes for Jos. A Bank. The company also reports a 7.8% improvement in filter engagement since going live with the Edgecase platform in January 2017.

To transform its site experience by incorporating the language of shoppers, Jos. A Bank needed a solution that would make its online product data more consistent and relevant. The Edgecase platform normalizes this search and navigation language and enriches product data by filling in the gaps with consistent e-commerce structured product data. This allows Jos. A Bank customers to more easily find the right product using search terms that are more familiar to them.

“Prior to working with Edgecase, not all products on the Jos. A Bank site were tagged with all the right product attributes. Edgecase not only cleaned up those attributes, but added more relevant ones to better help our customers find the right products. Furthermore, this platform has saved us significant hours in product curation time,” said Samantha Lee, VP of Site Management and Customer Experience, Tailored Brands, Inc. “The Edgecase team exceeded our expectations with their work on the Men’s Wearhouse site experience, so it was an easy decision to utilize the platform for Jos. A Bank to ensure consistency in product attribution across the company.”

Key results include:

• Immediate, agile product enrichment for nearly 8,000 products across the Jos. A Bank site in 30 days
• Expanded to 43 total product attributes across the Jos. A Bank site, a 617% increase, beyond the same six attributes per category per page - including fit, size, color, material, collections
• Continually curated daily product feeds 7,500 new product values per month as an ongoing service