INDOCHINO Trims Order Fulfillment By One Week

Jessica Binns
Senior Editor
INDOCHINO customers will get their made-to-measure suit orders in three weeks instead of four.

Starting Dec. 1, INDOCHINO now offers a three-week delivery promise for all orders. In addition, the made-to-measure apparel company is announcing plans to open as many as 18 showrooms in 2018, as it continues to profitably expand its experience-focused omnichannel approach and provide consumers with a superior, better fitting alternative to ready-to-wear clothing.

At INDOCHINO, customers are introduced to a completely new shopping experience, directing the way that they will shop in future. Customers take on the role of designer, selecting from millions of possible combinations of fabrics, personalization and customization options to create suits and shirts that are then made to their precise measurements and shipped directly to their door for a perfect fit, hassle free.

INDOCHINO has successfully reduced the time it takes to fulfill an order from four down to three weeks, due to increased efficiencies across the manufacturing and delivery cycle. The company has been working closely with strategic partner Dayang Group, one of the largest suit manufacturers in the world, which has provided a wealth of new resources to enhance operations in China, including a dedicated production line for the brand. INDOCHINO has also entered into a new partnership with a leading shipping and logistics provider, which has further reduced delivery time.

"INDOCHINO's goal is to make great fitting, personalized clothing the de facto choice for men across North America and achieving a three-week delivery timeframe marks a major milestone in this bold endeavor," said Drew Green, CEO of INDOCHINO. "This is the result of months of hard work from my team and our partners across the world and is just the beginning of our plans to reduce the delivery time as we continuously strive to find innovative new ways to provide our customers with a world-class experience, from start to finish."

2017 has been a year of significant expansion and continual innovation at INDOCHINO. On December 14, INDOCHINO will open its 19th showroom in Mall of America, the largest shopping center in the US. This will be the ninth to open in 2017 alone. Heading into 2018, the company intends to accelerate growth and almost double the number of retail locations, adding up to 18 new showrooms throughout the year. The sites will span North America, with potential locations including Atlanta, Austin, Nashville and San Jose as well as additional showrooms in large markets such as New York and LA.

"It's been an outstanding year as we continued to expand into new markets and grow the business profitably," Drew Green continued. "We've set up an on-demand retail model so we're able to operate with no inventory in our showrooms, leveraging a unique model that minimizing costs and maximizes savings for our customers. We're introducing consumers around the world to a newer, smarter way to shop where customizable apparel and affordable luxury are the rule and not the exception."

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