Hanes Hosiery Debuts Perfect Tights Collection
Hanes Hosiery is transforming legwear with the introduction of the Perfect Tights collection. Featuring COMFORT FLEX® knitting, these anatomically correct, luxury tights provide a precise front and back that conforms to the body for optimal comfort and fit.
Hanes Perfect Tights feature a flexible waistband designed to move with the wearer, a modern bike-short panty that provides tummy, hip and thigh control for comfortable smoothing and contouring, and subtle, knit-in shaping bands under the bottom for gentle lift and support. Wearers will also find Xtemp™ technology designed to adapt to body temperature for all day comfort, as well as a reinforced toe designed to provide both comfort and durability.
“The Hanes Perfect Tights collection was developed to offer a range of great-fitting tights that complement and conform to a woman’s individual and unique shape,” said Tricia Bouras, vice president & general manager for HanesBrands. “New technology has allowed us to manufacture tights with a definitive front and back, naturally mirroring a woman’s anatomy and offering the ultimate in comfort and fit. And with a variety of coverages and colors to choose from, Perfect Tights are the perfect finish to essential, everyday looks and bold outfits.”
The Hanes Perfect Tights collection includes light coverage, dark opaque coverage, and darkest blackout coverage. All three styles are available in black; the dark opaque tight is also offered in coffee, grey, and navy to blend with fall and winter fashions. All three styles and colors are available in sizes XS to XL with an SRP of $16 or 2 for $30. The collection is launching in major retailers nationwide including Macy’s, J.C. Penney, Lord & Taylor, and Belk.
As a global hosiery category leader, Hanes is committed to providing consumers with key product solutions that incorporate the latest technology. The introduction of Perfect Tights complements the recently launched HanesPerfect Nudes™ collection offering sheer, foundation finishes in six skin tones.
Bouras added, “Our research found women, especially Millennials, are rediscovering the benefits of legwear and viewing it as an extension of their beauty routines. Just as foundation or concealer can immediately create a flawless appearance, our hosiery can instantly provide legs with an airbrushed look and add polish to any outfit. Echoing the experience they have with cosmetics, our consumers also report that legwear makes them feel more confident and naturally beautiful.”
To engage beauty-focused consumers, Hanes Hosiery has partnered with Perfect 365, the digital beauty platform loved by celebrities and millions of users, as part of its digital campaign supporting the Perfect Nudes™ and Perfect Tights collections. The campaign runs until Oct. 31, 2017.