The Container Store Next Generation Store Organization Studio.
The Organization Studio was developed exclusively for The Container Store and is currently only available at the Next Gen Store. It allows customers to upload a photo or video of their organizational challenge online, describe the challenge, and set an in-store appointment to meet with a store Organization Expert. The Organization Experts will then present the personalized solution they developed for the customer free of charge and with no purchase commitment.
“We know that countless retailers are building digital tools and using them to innovate the shopping experience, but combining the human element with technology is when things really get powerful,” said Val Richardson, vice president of real estate at The Container Store. “The Organization Studio offers the convenience of an online experience and marries it with a personalized in-store engagement that offers a curated solution created by a real person.”
The architectural design breaks the store space into manageable areas that naturally pull the customer through the store and make it easier to navigate. Ceilings were lowered to make the store more inviting, rows of shelving were removed to improve sightlines, and new flooring as well as enhanced lighting were implemented to create a more approachable and comfortable environment.
This redesign features Custom Closets as a real focal point with higher ceilings anchoring the Custom Closet Studio in the store, creating a destination where closet vignettes allow customers to visualize possibilities at every price point. It is an elevated and more comfortable experience featuring a new hospitality component, including a seating area where customers can review an inspiration book and gather ideas for their own spaces. There are also interactive screens at the Custom Design Centers – a great tool for the store team and the customers, showing more examples of “real” closet spaces for them to peruse.
In addition to the Custom Closets Studio, new merchandising is reflective of a real home kitchen or office space to allow shoppers to get a sense of how products might work in their own homes. Small and large project solutions are highlighted throughout the store to show how one might begin a project or maximize their space in any area they had not yet considered organizing.