David’s Bridal Launches Wedding Planning Platform and Vendor Marketplace

David's Bridal has launched yet another digital solution in its strategic effort to respond to changing customer needs, this time giving vendors access to its network of brides. 

Its new all-in-one planning platform and vendor marketplace, Pearl by David's,  is a comprehensive platform and national marketplace allowing brides to plan their wedding and connect with thousands of local vendors across the US.

Pearl aims to capture a couple's wedding elements all in one place, making it easier to plan and organize and celebrate. By offering a vendor management platform, couples can search, manage, book and be rewarded all in one platform.

"We are thrilled to launch Pearl. Pearl was developed at the request of our very own brides," said Jim Marcum, CEO, David's Bridal. "Brides told us they wanted easier planning tools, a more seamless experience from planning to buying the dress, and more ways to earn Diamond points.  Pearl also addresses pain points and gaps in the market couples experience when planning their wedding."   

Pearl content includes wedding tricks and tips, blogs, videos, and more, while couples can access thousands of local vendors. When they sign up, customers instantly earn 100 Diamond points for the David's Bridal Diamond Loyalty Program. This is the equivalent of spending $100 at David's and helps the couple get to the 5,000 point FREE Honeymoon tier faster. Diamond members also get exclusive vendor discounts from partners.

The retailer said that vendors can join for free and showcase their products, exclusive deals, and offerings on their web page within Pearl. All vendors can showcase their own content and create their own web pages. Vendor access to expanded offerings starts at $49 per month. The three-tier pricing model includes a free introductory membership, an essential membership at $49/month, and premium at $119/month. Pearl has thorough vetting technology to ensure only real and relevant vendors appear in a bride's results based on their search parameters and criteria.

Vendors can create their own marketplace at https://pearl.davidsbridal.com/join.