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\r\nUsers will also be able to play virtual arcade games to collect virtual Jibbitz charms and exchange them for real ones. Available through mobile and desktop, the experience also features the Jibbitz Customizer, which allows users to work on 3D replicas of charms and shoes in a variety of sizes – and purchase a real version of their customized shoe once they are done.
\r\n\r\n\r\nSee Also: Estée Lauder’s Clinique Tries Hand At Immersive Virtual Store Experiences
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In July 2022, the brand teamed up with rapped Saweetie to create a collection of customized Jibbitz charms. To mark the collaboration, Crocs set up an immersive virtual store experience also designed and powered by Obsess technology.
\r\n\r\nPersonalization has long been a top priority for the company. In December 2020, the shoe brand integrated a gift experience management (GXM) platform into its digital storefront, allowing them to better manage gift card enablement, gifting curation, and personalized gift delivery.
\r\n\r\nThis story originally appeared on CGT, a sister publication of RIS News.
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— Crocs (@Crocs) June 23, 2023
We've partnered with Obsess to make a new Jibbitz Virtual Store and 3D shoe customizer arcade game.