Chico’s Unveils New Digital Engagement Tools
Chico's FAS is implementing a suite of next-gen digital engagement tools at designated Chico's, White House Black Market, Soma and Chico's Off the Rack locations to further enhance the customer shopping experience.
The capabilities, which are being implemented in partnership with Salesfloor, are designed to enable a highly personalized shopping experience and superior service levels, whether online or in-store. The new digital tools and apps include:
- Associate Engagement Tools to connect with customers via e-mail, social media, and SMS/messaging apps.
- Live Shopping Apps embedded on the websites that allow online customers to receive curated looks as they are being assisted live by their local store associate.
- Online Storefronts to provide customers the ability to shop on an associate's personalized website with curated product recommendations and services.
“We are excited by these new digital capabilities, to further advance our clienteling efforts by providing our customers with a more robust personalized experience and the ability to engage with our associates anywhere, and on any device,” said Ann Joyce, chief customer officer & EVP of technology for Chico's FAS. "These new tools are just one way we are demonstrating our commitment to innovating, modernizing and digitizing the retail experience across our brands, to deliver amazing personal service."
The suite of engagement tools has already begun to roll out at select locations in the U.S. and will continue through the second quarter of 2019.
