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Audio OOH’s unique advantage enables it to help brands reach consumers directly at the point of purchase. In-store marketing influences 68% of consumers to switch to a different product or brand. The creative, strategic approach of Audio OOH messaging prompts consumers to leave their comfort zones and try new products. It can serve as an additional reminder for a forgotten item on a shopping list, further impacting sales.
\r\n\r\nTo prove the effectiveness of Audio OOH so retailers can justify their media dollar spend, a report from the Interactive Advertising Bureau (IAB) found that U.S ad and audio spending increased by 30% in the first half of 2019 to $1.2 billion. On top of that, advertisers are now including programmatic ads in their media planning to assist their marketing efforts and hone in on specific audiences.
\r\n\r\nAudio OOH positively impacts sales as a strong contributor to brand retail media strategies. By delivering relevant messaging and offers to shoppers, this platform helps retailers monetize first-party data or physical stores to produce ad revenue. It’s a win-win approach for everyone in the retail media landscape. This strategy elevates brands above their competition and — perhaps most importantly — delivers a more seamless, unique customer experience shoppers have come to expect.
\r\n\r\n-Paul Brenner, CSO and president of Audio OOH, Vibenomics
\r\n\r\nWith more than 25 years of experience in media and entertainment and technology leadership, Paul Brenner served in several c-suite roles, including division president with Emmis Operating Company. As president of NextRadio/TagStation, his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Brenner joined Vibenomics as chief strategy officer to help develop the go-to-market strategy for the company’s first-to-market Audio Out-of-Home™ advertising solution. After a successful launch, Brenner was promoted to president of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships and recently joined the DPAA Research Committee and new IAB Committee.
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