Albertsons Piloting DoorDash DoubleDash for Multi-Merchant Orders

For shoppers seeking a way to add on that favorite local dessert to their weekly grocery delivery, Albertsons Companies and DoorDash are teaming together to make that happen.

Albertsons will pilot DoorDash’s DoubleDash service, which enables consumers to tack on an order from a local restaurant and retailer to their Albertsons orders, with no added delivery fees or new order minimums.

They can now also order hot and prepared meals from any Albertsons portfolio banner Deli Marketplace.

“With this we’re hoping to make our customers lives even a little bit easier,” said Chris Rupp, Albertsons executive VP and chief customer and digital officer, at the Groceryshop trade show in Las Vegas on Sunday.

[See also: Albertsons Pushes Back on Prime and Plus]

“It really comes down to the more you serve customers and help them get done what they want to get done, the more they’re going to come back to you,” she added. “And so the way we look at this is that we’re helping customers get something done that’s important for them: What’s for dinner tonight, and how do they answer that question.”

“There’s no chance every customer on the planet is going to buy all of their food in one place for the rest of time,” Rupp noted. “So there’s room for lots and lots of players in this category, and we just want to help our customers get done the job they want to get done.”   

First launched in August with such retailers as 7-Eleven, Walgreens, Wawa and QuickCheck, DoubleDash is an extension of DoorDash’s Drive offering, a white-label fulfillment service providing direct delivery for grocery chains.