Sam’s Club has outlined a series of planned partnerships designed to optimize buying and advertising campaigns across its retail media network.
The warehouse club retailer will now provide its Sam’s Club Member Access Platform (MAP) retail media network access to the MAP Partners Club, which includes three technology companies — CommerceIQ, Pacvue, and Skai — and two managed service partners — Flywheel and Stackline.
Participating advertisers will have access to a full spectrum of media network resources, including advanced campaign analytics, real-time, intelligently retargeted display advertising, bidding and budget optimization, as well as sponsored product ads and promotional technologies.
The platform will provide access to Sam’s Club partners through a self-service interface. Approved participants will be given color-coded badges, making it easier for advertisers to connect with relevant partners.
MAP retargeting automatically links ads to membership data, delivering tangible results, including incremental ROAS (return on ad spend), all 3rd party verified by IRI. Advertisers on the network are then able to track insights such as iROAS with the MAP’s reporting feature.
“One of the pillars of our mission here at MAP is to make it “Easy to Buy” for our advertisers. We know that our advertisers often work with multiple partners for media planning and execution across multiple networks and ad tech providers,” said Austin Leonard, head of sales at Sam’s Club MAP, adding that the new partnerships will enable advertisers to consolidate their campaigns into one place, allowing for greater visibility into tracking performance and sales.