Getting flowers or sushi delivered from The Kroger Co. just got a little easier.
The company has partnered with DoorDash to expand its delivery capabilities, now providing more options in the floral and sushi categories. Following a successful pilot earlier this fall, Kroger is now offering delivery from more than 900 sushi locations and 1,600 floral locations across the U.S.
The offering allows customers to order freshly-prepared sushi or custom flower arrangements and have them delivered directly to their doorstep — or they can gift these items to others using the DoorDash gifting feature.
The company is running special promotions on these items through December 24, and the selections will also be available through DoorDash’s membership program, DashPash, which allows for unlimited $0 delivery.
[Read more: Could the Kroger and Albertsons Merger Create a Powerhouse, Inflation-Proof Brand?]
"By offering customer-favorite sushi options and premium floral bouquets through third-party marketplaces we are continuing to evolve and meet customers where and how they are shopping," said Stuart Aitken, senior vice president and chief merchant and marketing officer, Kroger.
"Whether you are craving fresh, affordable sushi for lunch or want to surprise someone special with a gorgeous fresh floral bouquet, you can now have the items delivered in under an hour,” added Aitken. “Providing fresh, affordable products to customers using familiar channels is another step in our commitment to provide anything, anytime, anywhere for every customer, every time."
Shanna Prevé, vice president, strategic partnerships and business development at DoorDash said that the trend toward convenience goes in just a single direction as customers' expectations rise, “and we're thrilled to continue to expand into the prepared foods and floral categories with Kroger to satiate a lunch craving or delight someone's day."